Prichard's Distillery
Case Study
Prichard's Distillery
Case Study
Services Provided:
Brief
Prichard’s Distillery is a top-shelf spirits producer. They needed a digital agency to promote brand awareness to facilitate increased sales growth.
Solution
We were tasked with providing an online presence that illustrated the quality of the distillery and to make it easier for customers to locate retailers and purchase their high-quality products.
Branding
We designed over 100 logo concepts for this distillery and their wide range of product lines, presenting the top concepts to their Board of Directors. Here are just a few of those concepts.
Modern/Classic Logo Design
OK... Modern/Classic is an oxymoron, but we needed to mix a traditional look with a sharp modern style and this was one of the favorites.
Fancy Logo Design
The liqueur spirits have a slightly different fan base. We tailored many of our branding designs for that product line to the audience.
Rustic Logo Design
The distillery also requested logo concepts with a rustic old-school look and feel. This is one of the presented concepts in that style.
Website
We balanced a classy design with a traditional feel to showcase the exciting range of products, gating the content with the required age verification screen. The website was monetized with an eCommerce platform for selling gift shop swag.
Automation
Where to Buy
In order to enable the consumers to find local establishments that sell and serve Prichard's products, we built an administrative portal to manage retailers and bars.
eCommerce
Due to liquor distribution laws, selling spirits on the website was not an option, so we enabled eCommerce for gift shop product management and merchandise sales.
Asset Library
An asset library was added to help manage marketing assets for digital and print marketing.
Marketing
Ongoing marketing efforts were based on cocktail recipes, driving demand for the line of spirits and popularity with distributors.
Image
The first step in our marketing strategy was to focus on the image and present the distillery in a way that reflected the quality of their products.
Once we had a design guide that came from the the branding and website initiatives, we were able to establish an overall image for the company.
Awareness
Brand awareness was a key goal. This small town distillery competes with large well-known beverage companies. To set them apart, we targeted connoisseurs seeking best-in-class craft spirits.
Cocktails
Drink recipes served as the core foundation for our marketing effort. The target audience was looking for quality craft cocktails. Even classic cocktail recipes could be improved by using top shelf liquor like Prichard's.
By focusing on what the end consumer was craving we were able to generate demand locally and illustrate interest for distributors.
Summary
Cheers to another successful endeavor.
“Peacock Studios was instrumental in transforming our distillery into a recognized online brand.
We make a top shelf product and we appreciate that Peacock Studios holds themselves to the same level of excellence.”
Phil Prichard
Founder & President
Prichard's Distillery
